Empowering Leaders, Transforming Lives

Hi, I’m Donita Snowden, Owner and Executive Coach of Fluent Coaching.

First, let me say—I’ve been in your shoes.

I know what it feels like to lead with ambition, juggle countless responsibilities, and still wonder if you’re doing enough. For over 16 years, I’ve worn the hats of a leader, a program and project manager, and a mentor in a fast-paced, high-stakes environment. I’ve experienced the triumphs and challenges of leadership firsthand, and through it all, I’ve learned this: leadership isn’t just about the work you do—it’s about the person you are while doing it.

That’s why I’m passionate about helping leaders like you not only excel in your career but also take care of yourself along the way. Leadership can be demanding, but it doesn’t have to come at the cost of your well-being.

With a Master’s in Leadership and Organizational Development, an International Coaching Federation (ICF) accredited certificate in Executive and Professional Coaching, and my proud roots as an HBCU graduate in business administration, I bring both expertise and heart to my work. At Fluent Coaching, I focus on helping leaders embrace their authenticity, develop dynamic strategies for growth, and integrate self-care into their leadership journey.

- Donita Snowden